July AdBites
3 Key Components for Disney Travel Industry Marketing
Sponsored by Bailey Lauerman
Presenters: Balinda DeSantis and Maira Byers
When:
Tuesday, July 21, 2009
11:30 AM – 1:00 PM
Where:
Regency Park Lodge
909 S. 107th Avenue
Omaha, NE 68144
Cost:
OFA Members $25
General Public $30
Disney has a large consumer marketing division that speaks directly to consumers, but the work of Travel Industry Marketing is either business to business (B2B), or business to business to consumer (B2B2C). Although many of their materials do end up in the hands of a consumer, none of them ever reach the consumer directly – they are all obtained through a intermediary. Balinda DeSantis and Maira Byers will share some of their experiences in creating and modifying materials that align with the Disney consumer marketing strategies, while still being relevant to the Travel Industry Marketing distribution channel.
